What Skills are Needed to be a Marketing Consultant?

Business Meeting

“Marketing Consultant…because freakin’ awesome is not an official job title” Becoming a marketing consultant isn’t a thought people wake up to and jump into.  A combination of experience and tactical thinking is necessary to be successful in this position. A marketing consultant’s main goal is to understand a company’s competitive landscape, strategize on ways to […]

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Top 5 Ideas to Increase Agency Revenue

Pareto 80/20 Principle Image

It has been said that the best way to increase revenue is to “work smarter, not harder”   Have you ever heard of the 80/20 principle? In 1906, an Italian economist named Vilfredo Pareto created a mathematical formula which is referred to as the Pareto principle. This principle states that roughly 80% of the effects of […]

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